Thursday, July 30, 2009

Preview our Fall 2009 Campaign and collections at www.Herion.it

HERION Women’s Ready-to-Wear Fall Collection 2009

Herion introduces for Fall 2009, an extended ready-to-wear collection for the modern and versatile woman. Best known for its luxury knitwear garments, Herion stretches its sights to include fundamental items, complete with blouses, sweaters, woven pants, skirts, and luxurious jackets and coats this season.

Drawing inspiration from femininity and glamour of yesteryears, Fall 2009 puts forth sophisticated styles of silk bowtie and belted H-print dresses, solid wool cocktail dresses with ruffle cap sleeve detailing, flowing charmeuse fox print blouses with elegant necklines accented with elongated sashes, modernized horse-riding ultra-slim pants, and scrumptiously soft fur coats and scarves in a daringly teal green bubble print. Mustard yellow and rose lilacs pop spontaneously throughout the line in interesting fabrications of suede, fine cottons, knits, and silk georgettes.

Aimed at filling the gap between the ordinary work-wear and contemporary collections, Herion proposes a flirtatious collection of beautiful classic shapes, vibrant original prints, balanced with sharp sartorial separates in palettes of bold blues, neutral camels, and elegant chocolates. With the collection’s unexpected combinations of materials, shapes, prints, and colors, Herion has perfected a poised collection ideal for the versatile woman and her multiple lifestyles.

Photo courtesy: Michael Mundy

Friday, July 17, 2009

Resort 2010 Photo Shoot - It's a wrap!




Herion's Resort 2010 Collection look book shoot was a challenge. We needed to find a way to transport our lovely model "JuJu" (of Trump Models) from the urban jungle of Manhattan to an aquatic haven without jumping on a plane. Luckily Skyline Studios NYC had the perfect rooftop to solve our dilemma. Needless to say, Resort was a hit!

Thursday, July 16, 2009

Herion's New Manhattan Corporate Headquarters



From Milan to New York City! Herion has moved to it's new home, now based in the fashionably forward Art District of Manhattan. With a new team comprised of design, sales, production, and marketing, Herion is ready to make it's debut of it's new Resort, Swim, Spring 2010 collections to the American market. Come back and visit for updates and product details.

Photo courtesy of Michael Mundy