Interview with Creative Director of Herion

Left; Julia Larese has been Creative Director of Herion since 2001. Seen here with friend Parwien, both sporting Herion at a private party in Shelter Island.

Where did you get your inspiration for this season's collection?

"I come from a multicultural upbringing (Julia has lived in Germany, Italy, Switzerland, and grew up in New Zealand) and have always been fascinated with the different cultures and lifestyles. Colors are my true inspiration, colors which I combine and connect to memories and nature. This season's collection has been partially inspired by American vintage of the 60s. Our Vintage Americana halter dress epitomizes this theme."

How do you start your day?

"I am actually a very early riser; Iwake up and bring my children to school and then I swim a mile at the pool all before I go to work. Swimming gets me refreshed and ready for whatever the day has in store for me."

What is the must have Herion item for spring?

"A must have Herion item for spring is definitely the Red Bird Top; a very feminine and flirty piece. The top paired with a great fitting pair of white jeans is so chic."

If you could go anywhere, where would you like to spend your next vacation?

"My next vacation would have to be an adventurous one, spent with my family of course. I would love to learn how to kite surf in Sardinia or Tulum, Mexico."

What is your favorite restaurant in New York City?

"Too easy... Mr Chow's in Tribeca, I love the fried seaweed!"

What fashion item do you wish to not come back?

"Head to toe, one brand, one coordinated outfit. I prefer to mix and match, a way to express your own personal style and mood! Fashion should not be dictated but lived on a personal level."

What items in your closet could you not live without?

"My favorite Herion turtle print dress; I always get the greatest compliments! I also could not live without my Marni light-weight jacket, its very chic and useful; it goes with everything and is perfect for the changing weather."

What is the most gratifying aspect of your job?

"I really enjoy helping others find the right Herion look for them. It is very gratifying hearing from clients that they feel so beautiful in Herion clothing and that they are extremely happy to have found a piece that makes them feel confident and feminine."

Showstopper!

The Herion sales team was in full force at the Fashion Coterie tradeshow in NYC for the debut of the Spring/Summer 2010 collection! The Jacob Javits center was bustling with store owners ready to bring a fresh look for next years hot months to their customers. As usual, Herion's vintage inspired prints were a must have for store buyers! Here you can see the Herion booth looking fabulous before day three of the show.

Spring Collection Arrives

We are very excited at the much anticipated arrival of our Spring 2010 Collection.

Preview our Fall 2009 Campaign and collections at www.Herion.it

HERION Women’s Ready-to-Wear Fall Collection 2009

Herion introduces for Fall 2009, an extended ready-to-wear collection for the modern and versatile woman. Best known for its luxury knitwear garments, Herion stretches its sights to include fundamental items, complete with blouses, sweaters, woven pants, skirts, and luxurious jackets and coats this season.

Drawing inspiration from femininity and glamour of yesteryears, Fall 2009 puts forth sophisticated styles of silk bowtie and belted H-print dresses, solid wool cocktail dresses with ruffle cap sleeve detailing, flowing charmeuse fox print blouses with elegant necklines accented with elongated sashes, modernized horse-riding ultra-slim pants, and scrumptiously soft fur coats and scarves in a daringly teal green bubble print. Mustard yellow and rose lilacs pop spontaneously throughout the line in interesting fabrications of suede, fine cottons, knits, and silk georgettes.

Aimed at filling the gap between the ordinary work-wear and contemporary collections, Herion proposes a flirtatious collection of beautiful classic shapes, vibrant original prints, balanced with sharp sartorial separates in palettes of bold blues, neutral camels, and elegant chocolates. With the collection’s unexpected combinations of materials, shapes, prints, and colors, Herion has perfected a poised collection ideal for the versatile woman and her multiple lifestyles.

Photo courtesy: Michael Mundy

Resort 2010 Photo Shoot - It's a wrap!

Herion's Resort 2010 Collection look book shoot was a challenge. We needed to find a way to transport our lovely model "JuJu" (of Trump Models) from the urban jungle of Manhattan to an aquatic haven without jumping on a plane. Luckily Skyline Studios NYC had the perfect rooftop to solve our dilemma. Needless to say, Resort was a hit!

Herion's New Manhattan Corporate Headquarters

From Milan to New York City! Herion has moved to it's new home, now based in the fashionably forward Art District of Manhattan. With a new team comprised of design, sales, production, and marketing, Herion is ready to make it's debut of it's new Resort, Swim, Spring 2010 collections to the American market. Come back and visit for updates and product details.

Photo courtesy of Michael Mundy